In this learning unit, we were invited into the Vega photography studio in order to learn the tricks of the trade that is snapping pics.
Publication and editorial design is concerned with ensuring that a design is aesthetically pleasing enough to catch the eye of the viewer and/or consumer.
Continue reading “PUBLICATION AND EDITORIAL DESIGN”
For this task we had to design and create unique packaging for an original or already-existing kids food.
Designing packaging without a template is the creative’s version of putting the cart before the horse. It can be done, but it is likely to be ineffective in achieving anything that is both aesthetically-pleasing and structurally-sound.
Continue reading “FOLDING TECHNIQUES AND TEMPLATE CONSTRUCTION”
Above-the-line advertising is a form of indirect communication that uses mass media in order to promote brands and reach out to its target audience.
Continue reading “ADVERTISING: ABOVE THE LINE”
Advertising can be divided into two (sometimes three, but we’ll get to that later) categories.
I shamefully admit that, up until reaching this learning unit, I had always used the terms “art” and “design” interchangeably without a single thought as to where the difference between them actually lies.
In what felt like somewhat of a trip down memory lane, this learning unit required us to use images to tell stories, rather than words, as I had become so used to doing in Copywriting.
Continue reading “VISUAL NARRATIVE”
We continued to further our understanding of application to collateral by learning about names of brands, taglines and slogans.
Continue reading “LOGO AND STATIONERY (AND FIZZY DRINKS…)”